Baton Rouge SEO Company Discusses Recent Developments with Google+

Google claims that social media signals do not affect search ranking, but numerous case studies such as those by and have proven otherwise. Thanks to algorithm updates like Hummingbird, quality content is given precedence over spammy ones—and retweets, likes and shares are pointing people towards worthwhile articles and videos.

Naturally, Baton Rouge SEO companies like Red Stick SEO have weighed in on how this development might affect search results. Experts have long held that Google+, among all social media platforms, has the biggest effect on SERPs because of one feature: authorship. According to Google CEO Eric Schmidt, content tied to verified online profiles (e.g. a Google+ account) usually rank higher than those that do not.


Common SEO Errors to Watch Out For

Given the Internet’s ubiquity, search engine optimization (SEO) is more important than ever. After all, if your site or page doesn’t appear as one of the top 10 search results, your chances of generating leads and sales drastically decreases.

Thankfully, you can do little tweaks like keyword insertion to boost your site’s “searchability”. However, SEO companies caution DIY optimizers against these common mistakes:

Continue reading “Common SEO Errors to Watch Out For”

Assembling SEO-friendly Shopping Carts

Every online business worth its salt has a Shopping Cart option to help customers with any items they mark for buying prior to checkout. However web developers and SEO techs may face the danger of creating one that might not adhere to search engine protocols. Fortunately, there are ways to get around that problem. Continue reading “Assembling SEO-friendly Shopping Carts”