Google claims that social media signals do not affect search ranking, but numerous case studies such as those by Shrushti.com and Moz.com have proven otherwise. Thanks to algorithm updates like Hummingbird, quality content is given precedence over spammy ones—and retweets, likes and shares are pointing people towards worthwhile articles and videos.
Naturally, Baton Rouge SEO companies like Red Stick SEO have weighed in on how this development might affect search results. Experts have long held that Google+, among all social media platforms, has the biggest effect on SERPs because of one feature: authorship. According to Google CEO Eric Schmidt, content tied to verified online profiles (e.g. a Google+ account) usually rank higher than those that do not.