SEO Basics for Businesses: How Search Engines Work

New business owners often hear that they need websites to efficiently market their products and services, and that these sites need to be ‘optimized’ for search engines like Google that will index and rank them in results pages. How exactly does this happen? How do search engines know which pages to show when someone types in a query? Continue reading “SEO Basics for Businesses: How Search Engines Work”


Baton Rouge SEO: Why Typography is a Big Deal in Website Conversions

The idea behind typography is not just to make the content readable, but meaningful as well. Anyone can type out a line of text or paragraph; what’s difficult is to effectively use typography elements like letter spacing, font size, and line height to give content a sense of character. That’s what the best Baton Rouge SEO companies can do for you. More than optimize your site for the search engines, they can also optimize it for your users as well, which ultimately, is what’s most important.

To the casual entrepreneur, typography might not be a necessary consideration. However, if you are serious about your online business, then you must know that it is an essential component of your overall web design. Consulting a bona fide Baton Rouge SEO firm will go a long way toward finding the right typography choices for your website’s conversion needs.

A Baton Rouge SEO Company Teaches you to Tread Carefully on Investment

If you’re putting in money for a new business or expanding a current one’s operations, Baton Rouge, Louisiana, may have the best of both worlds. The city’s status as the furthest deep-water port in the Mississippi River enables it to have better access to economic impetus while still welcoming tough competition. When you are preparing to invest in better marketing efforts and attract more customers, a Baton Rouge SEO company like RedStick SEO is ready to work with you.

SEO is a series of processes designed to increase your website’s visibility in a search engine’s rankings. However, Waterman states that getting there is oftentimes your responsibility with support from an online marketing professional. The work includes creating and uploading quality content that passes search engine requirements, and establishing ties with potential partners.