Your company has a website, and you have carefully laid out your products; you have pulled out all the bells and whistles you could think of to create a perfectly decent site. However, no one seems to visit, and other websites seem skeptical to link with yours, so what could possibly be wrong with it?
There could be any one of several reasons why your site is not drawing the audience you hope it would. There’s the technical aspect—your website takes a great deal of time to load, or your pictures and videos cannot be viewed or played at all. Furthermore, your website may have looked like it has been last updated in 2008. Website design and the technical aspects of it can be remedied by web professionals with their arsenal of marketing techniques: search engine and social media optimization, pay per click advertising, and link building, among others. Your website design should consider how people’s attention span get shorter by the day, so it’s important to try to engage them within the first ten seconds. Continue reading “What Could Possibly be Wrong with your Website?”