Make Your Business Stand Out With Local SEO

Getting a boost in local search rankings In the business industry, having a website is one of the many assets to invest in to attract more customers. Not just any website, mind you, but a properly optimized one. It’s a dog-eat-dog world out there, filled with competitors who are in the same line of business, same target market, and same area of operation as your own enterprise. How do you make your business stand out from the rest?

The answer is local marketing—more specifically, local SEO. Local SEO is a rapidly growing trend in search engine optimization. It is designed to provide results and content relative to the area where a search was made. Thus, if your business is a restaurant, retail outlet, or basically any establishment that needs local customers, your website should be making full use of local SEO. Continue reading “Make Your Business Stand Out With Local SEO”


Making the Most Out of Content Marketing for Better SEO in Baton Rouge

Search engine optimization (SEO) and content marketing are intertwined with each other; business owners have to engage in both to remain competitive in the Baton Rouge market. The fact that Google takes the time to constantly revamp the Panda algorithm highlights the importance of having great content. After all, content marketing provides SEO with the valuable backlinks necessary to determine the ranking of a website.
To improve your Baton Rouge SEO campaign, you’ll have to improve the content that you produce on a regular basis. This is often easier said than done, especially if you do not have an extensive writing background.