What’s Up: Google+ Changes Affect SEO Performance

Google+ was supposed to compete with Facebook; however, the search platform giant has decoded to redesign it into more of a platform for other Google products. Naturally, Baton Rouge SEO companies have weighed in on how this development might affect search results. Experts have long held that Google+, among all social media platforms, has the biggest effect on SERPs because of one feature: authorship. According to Google CEO Eric Schmidt, content tied to verified online profiles (e.g. a Google+ account) usually rank higher than those that do not. Continue reading “What’s Up: Google+ Changes Affect SEO Performance”