In the world of Search Engine Optimization, what is new quickly becomes old, and content producers often have to struggle to find the latest trends. Here is a look at current and possible trends on SEO.
Relationships are Key
Businesses used to produce content with keywords that were SEO-optimized, which normally paid off in the rankings. However, in the future, rankings could end up being about building connections and relationships, instead of the usual strategies. It’s not enough to just hammer out content; businesses now have to cast a more human character when it comes to their brand.
As search engines and consumers become wise to the tricks where some marketing people would game the system, negative SEO tactics will be frowned upon even more. Also, SEO and content marketing will be seen more as a full entity, and not just parts of a puzzle. In order for both to be effective, they will have to work together as a well-oiled machine.
As the increase in online shopping continues, so will the need for more security. Hackers love a challenge, and as they keep building up their skills, so should businesses when it comes to securing private information. Search engines have taken notice, which is why some predict that security will begin to play a bigger role in rankings.
People are on their phones and tablets more than their computers, which means that the mobile experience will play an even bigger role in SEO.