Accurately Measure ROI with Online Marketing

When a company spends a dollar on marketing, it needs to know if that dollar was well spent. While there may be ways to broadly measure ROI on marketing dollars spent on radio, television and billboard advertising, it pales in comparison to the data available online. For example, you can see how many people clicked on an ad, how much was spent to show that ad and how much it cost per click.
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Content, Social Media, and Reputation: 3 SEO Tips for Small Businesses

Search engine optimization (SEO) is a vital part of modern internet marketing campaigns. In fact, as SEO grows and changes, it becomes even more important to keep up with the latest trends in the world of internet marketing. Many small businesses do not consider SEO to be very important for reaching their marketing goals; however, as Google moves from global to local searches, SEO can be a small to medium-sized business’ best friend. Here are three tips on getting started in SEO for local business owners:


The days of keyword stuffing and rehashed content are long gone. Today’s customers and search engines look for creative and original content that is well-focused on your area of business. Current search algorithms are actually designed to search for original content over any copies. Focus on posting or releasing write-ups and infographics that are unique and relevant to your business.