SEO’s Important Role for Small Businesses

If you are a small business owner, then you understand the importance of SEO. Without SEO, you will not be seen by any potential customers when they visit Bing or Google. Since many people turn to the Web for all their shopping in our fast-paced world, it is imperative that your site be at or near the top of the listings in order to thrive. You also need to blend your on-site and off-site SEO to maximize your company’s exposure.
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Internet Marketing for SMEs: Three Tips for an Effective Mobile SEO

Change is a universal principle cutting across all facets of life; sometimes you are prepared for it and other times, it just takes you by surprise. Nevertheless, it is your ability to respond to that change that ultimately determines whether it is a favorable one or otherwise. Such is the case of the online marketing scene which has over the years, witnessed a revolution in mobile and telecommunication usage.

As a business owner, you should already be familiar with the key role of Search Engine Optimization (SEO) in internet marketing as well as its resulting effects on website traffic and leads conversion. Back then, people accessed the Internet using laptops and computers, but nowadays mobile devices have captured the space, and so to continue enjoying the dividends of your online marketing strategies, your approach must adapt to accommodate this paradigm shift.