In 2015, many drastic changes have been implemented in the SEO industry. For one, Google announced that it will consider mobile optimization for search engine rankings. News have also come out about penalizing press release farming and other black hat content marketing strategies. The sudden evolution caused a stir in the industry, with many thinking that Google and other search engines are trying to push their paid marketing services.
But all was not lost, especially for businesses that were trying hard to rank better through legitimate means such as building their brand image and providing a better experience to their users. In fact, at the end of the day, everyone agrees that some of the most drastic changes rolled out last year makes it easier for genuine businesses to rank better.